11/29/2023 0 Comments Shorts video tiktokfollowing the TikTok video, climbing as high as 36 on the Streaming Songs chart. “Dreams” was reportedly streamed over 8 million times in the U.S. And it wasn’t just the company that benefited. And with it, Ocean Breeze received a wave of positive light and a boost in sales. The video exploded in popularity, spreading all around TikTok and across the internet. The user in question is Nathan Apodaca, who decided to film himself skateboarding to work while listening to “Dreams” by Fleetwood Mac and drinking a bottle of Ocean Breeze’s cran-raspberry juice. A perfect example of the power that the short-form video app has is documented in one person’s commute to work while enjoying cranberry juice and a ’70s tune. The key difference? We posted the Reel super early into when it was trending on Instagram, so it's super valuable to jump on trends quickly on both channels rather than wait to craft the perfect video because your moment to go viral might just pass you by.That’s right, just one video. On Instagram, the clip hit a million views with over 130 comments. We originally first shared this video to TikTok while the trending audio was well into its peak and it received just under 10,000 likes and 30 comments. This video is an example of how important it is to jump on a trend at the right time. But that's not to say TikTok always reigns supreme in every case. The takeaway? Originality is definitely rewarded, and starting a trend on TikTok tends to feel a little easier than Reels at the moment. Over on Instagram, it hit around 252,000 views and just over 140 comments. I'm Elle Woods and this is Bruiser Woods. As a result, the video really took off for us with over 700,000 views and more than 600 comments. The sound actually wasn't trending on TikTok, but we added our own unique spin. This sound is a clip from the Blockbuster hit film Legally Blonde. Repurposing less trending audio from TikTok to Reels & Shorts. But there are some key factors worth noting, especially when it comes to TikTok versus Reels. So, what's the takeaway? It might seem easy to say that Instagram Reels is the clear winner for virality, but when you factor in our follower size on each platform, TikTok really takes the cake when it comes to virality. ![]() Now, on YouTube Shorts, the video received just under 300 views though, it is worth noting that our YouTube channel is our smallest following, sitting just around 30,000 subscribers. You can use a site like Snaptick.app to remove yours. If you're publishing a TikTok to Reels, it's super important to first remove the watermark as Instagram has stated that publishing Reels with the TikTok watermark will likely lower your views. As a Reel, this clip received 173,000 views and over 250 comments. Now, over at Instagram, where we have a much larger audience of over 400,000 followers. Not too shabby for an account with just over 50,000 followers. The clip received over 91,000 views and nearly 300 comments. We first posted this video on TikTok and here's the stats. ![]() ![]() In the clip, she uses a trending TikTok song by Rihanna and is poking fun at how many different hats a social media manager wears. Repurposing trending TikTok videos to Reels & Shorts.įirst up, we have this video by one of our content marketers, Amanda.
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